Talkback #1: What Should I Be Reading?

You all know my buying habits by now (unless you're new, in which case I point you to the "What I Buy" entries in the archives). But we all know there's plenty more comics out there. So what I want you to do is this: Tell me about a book you read and I don't. Why is it so darn good that I should drop green on it? Be as general or specific as you like, but remember, this is an exercise in salesmanship. Impress me.