The above link is to an article about advertising spokescharacters, and the strange lengths to which their handlers will go to protect their images. Reading the inteview, I was entranced by language being used, both by the brand managers and the "brand therapist," a man whose job it is to psychoanalyze these characters to find new takes on them, used. It's identical to language I've seen comics fans use when debating the appropriateness of this or that story. Seriously, change the names around, and you almost have a verbatim transcript of every "Identity Crisis" thread I've ever seen. It's scary.